Phil Juliano, an Atlantic City native, longtime local casino executive and now executive vice president and chief marketing officer of Bally Corp., cut the ribbon on the new facility along with Bally’s General Manager Nick Polcino and several local business and tourism leaders. The new version of the Beach Bar, which features casual grill fare, specialty cocktails, DJs and local bands, has been improved with new drinks and food items, all-night live music and a new Beach Barbecue serving chicken, burgers, hot dogs, sausage and more. It coincided with the lifting of Covid-19 restrictions in New Jersey, including the expiration of mask requirements and a return to full capacity for Atlantic City casinos.
On May 28, Bally’s kicked off Memorial Day weekend by with a ribbon-cutting for the all-new Bally’s Beach Bar. A big part of that transformation is the revival of what is now the operator’s flagship property, Bally’s Atlantic City.
The company will rebrand 15 former Twin River properties with the Bally’s name. It was the November purchase of Bally’s Atlantic City by the former Twin River Worldwide Holdings that prompted the Rhode Island-based operator to change its name from Twin River to Bally’s Corp.
